What reason my WordPress blog post losing rank?

Have you ever noticed your WordPress blog posts losing rank compared to your competitors? It can be a real frustration and it can cost you a lot of time and effort.Fortunately, with the right strategy, you can fix it. But first, let’s try to understand why it is happening.

Several reports and studies have shown that the majority of WordPress blog posts don’t spend enough time on keyword research and optimization. Even though it is essential to gain more visibility in search engines, this step is often neglected. In addition,content may not be consistent with user expectations. It is necessary to adjust content to meet the needs of the audience and adhere to SEO best practices.

Phil Elverum, the author of this article, is a content creator with extensive experience in WordPress blogs. He learned a lot of lessons the hard way, and now he wants to share his knowledge with the readers. In this article, You will learn the steps to make your WordPress blog posts rank higher, as well as discover the potential areas of improvement. Phil will help you identify what is causing the problem and provide a detailed guide on how to improve your rankings.

Understanding Definitions and Causes of WordPress Post Rank Loss

Rank and visibility are important metrics for WordPress blog posts. Rank is essentially a measure of the posts’ visibility and searchability, as determined by algorithms created by search engines such as Google and Bing. If a blog post begins to lose rank, it can be difficult to determine the cause. It is important to understand the definition of rank loss and potential causes in order to address it.

Rank Loss: Rank loss is the decline in visibility and searchability of a WordPress blog post on search engine platforms. The amount and speed of rank loss varies significantly depending on the algorithms used by each search engine and what factors result in the decline.

Root Causes: The root causes of rank loss can be varied and complex. Generally, posts that fail to meet certain criteria, such as keyword optimization, well-written content, and relevance, may not be picked up by search engine algorithms and may be dropped in rank. Another common cause for rank loss is when content is considered to be low quality or is duplicated from another site. Additionally, posts that do not receive any engagement or have low engagement levels may also experience rank loss.

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In order to identify and counteract rank loss for WordPress posts, site owners must gain a deeper understanding of not only the definition of rank loss, but also the potential causes. Once the underlying issue is identified, website owners can take the necessary steps to improve and boost the rank of their posts on popular search engines.

Inaccurate Optimization

On-Page and Off-Page SEO

WordPress blogs can sometimes lose rank due to inadequate optimization. Every WordPress post needs optimized on-page and off-page SEO to ensure that it appears higher on search engine rankings. On-page SEO deals with optimizing elements of the web page itself, including optimizing meta tags and the actual content. Off-page SEO consists of generating backlinks that point to the blog post, as well as other activities such as building brand awareness and social media promotion.

Poor Keyword Research

Another common reason a WordPress blog post may lose rank is poor keyword research. Keyword research should be performed prior to writing the post and determining which keyword phrases should be emphasized in the content. The right keywords should be used in the title and throughout the post, and optimized so that the post comes up when someone searches for related terms. If keyword research is neglected, it is likely that the blog post will not be noticed by search engines or visitors.

Overused Content

Finally, a WordPress post can lose rank if the content is not unique. Search engines are looking for fresh, original content, and so if content has already been published elsewhere or is simply a rehash of old content, its ranking is likely to suffer. Additionally, using automated content generators or plagiarizing content can result in negative SEO rankings.

Tips for Optimization

  • Perform keyword research prior to writing the post
  • Optimize meta tags and on-page SEO elements
  • Generate quality backlinks
  • Build brand awareness
  • Promote the post on social media
  • Write unique, original content
  • Avoid automated content generators and plagiarism

Optimizing a WordPress blog post is not an easy task and should be done correctly to ensure that it does not lose rank. Paying attention to on-page and off-page SEO, keyword research, and creating fresh, unique content are all key strategies to ensure that a WordPress post remains competitive in search engine rankings.

Finding and Fixing Technical Issues

Finding technical issues and resolving them is complicated and time consuming process. It is imperative for businesses to identify the root cause of the technical issue to prevent further losses. The loss of rank in WordPress blog posts can be resulting from various technical issues.

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Incorrect or Poorly Written Code

It is possible for blogs to rapidly lose rank if the coding written in it is incorrect or improperly written. Any small misconfiguration in the coding can result in major page loading issues and make the user experience worse than expected. It is important to check and make sure that the coding is error-free before publishing the blog posts.

Few Internal Links

Furthermore, few internal links, or no internal linking at all, could cause rapid loss of rank of the posts. Lately, Google has prioritized the topics that have more internal linking than external, as it tends to generate more engagement and traffic on the website. Thus, adding multiple internal links in the blog posts can help in maintaining the rank of posts.

Another important part to pay attention to is to be aware of the competitor’s stance in the industry. It is essential to explore and review their posts as well as differences in the amount of code or content between the two, to be ahead of them in terms of rank.

“If we don’t constantly challenge our assumptions, they will become our barriers to progress.” – David Robinson

Developing a Quality Content Strategy

Developing a Quality Content Strategy is key for any successful website. A well structured content strategy ensures that your website attracts and retains visitors, and that your content is highly relevant and interesting for your target audience. Content strategy involves the planning, production, and delivery of content that is tailored to your target audience’s needs and interests.

Comprehensive Research is Essential
Researching the content needs of your target audience is an essential first step in developing a quality content strategy. This includes understanding your audience’s wants, needs, and goals. It is important to recognize that no two audiences are alike. As such, a customized content strategy should be created to best meet their needs. Additionally, conducting competitive research is necessary in order to stay ahead of the competition.

Consistent, High-Quality Content
Once you understand the needs of your target audience and the competitive landscape, you can begin creating content that resonates with them. It is important to consistently provide valuable content. This could include industry insights, blog posts, and informative articles. Ensuring the content is of high-quality is vital. This means that the content should be well-written, error-free, and engaging. Furthermore, the content should be optimized for SEO, so that it is discoverable by search engines.

Content Promotion and Repurposing
Simply creating content is not enough. It must be promoted and shared on different channels, so that it reaches its intended audience. Content promotion can be done through social media, forums, or email marketing campaigns. Additionally, content should be repurposed in order to reach a wider audience. Relevant, high-quality content should be evaluated and reused in different formats. This way, your content can live on in different formats such as blogs, videos, webinars, or infographics.

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“Content is not only the king, content is the kingdom.” – Matt Banner, SEO Expert


Do you want to keep your WordPress blog post ranking high? That is often the big question that WordPress bloggers strive to answer. There are several factors that can lead to a post losing its rank in search engine results. Common causes include poor keyword selection, not enough content, and a failure to update existing content regularly.

To ensure that your WordPress blog posts stay up to date and remain high in search engine rankings, readers should be encouraged to keep an eye out for new releases from your blog. As a blog owner, you should also strive to regularly refresh content and use targeted keywords that will bring your blog up in the ranking lists. In order to stay on top of the competition, your readers need to keep an eye out for updates to your blog content.

Frequently Asked Questions about WordPress Blog Post Ranks:

Q: What steps should I take to keep my WordPress blog post rankings high?
A: The first step is to ensure you select your targeted keywords carefully. You should also aim to regularly update your blog content so that it is fresh for readers and to help your blog rank higher in search engine results.

Q: Are there any other tips to help boost my blog’s rankings?
A: Yes, in addition to selecting the right keywords and updating content frequently, you should also focus on writing longer posts with more detailed information. This will give your readers more value and should help your blog rank higher in search engine results.

Q: How often should I refresh my content?
A: It depends on the niche you are in and the amount of content on your blog. Generally, updating your blog content about twice a month should give it a nice boost in search engine rankings.

Q: Is there anything else that could be hurting my blog’s ranking?
A: Yes, if you are not using a unique title, description, and featured image for each post, it could be negatively affecting your blog’s rankings. Making sure these are different from post to post will help you stay ahead of the competition.

Q: How can I encourage my readers to follow my blog?
A: You can use plugins that give readers the option to subscribe and get notifications when you publish new content. You can also start a newsletter so that readers get regular updates on your blog’s posts.

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