The algorithm for installing the selected theme.

After opening the template page, you need to download the archive with the files.
Going to the admin panel of the website, you need to find the “Appearance” menu, go to the “Themes” tab and click “Install a Theme”.
In the menu that opens, click on the “Select file” item, specify the path to the distribution and click “Install”. The archive will be downloaded and the necessary files will be transferred to the server.
In the “Appearance — Themes” menu, activate the installed template (you need to select your design and click the “Activate” button).
If the appearance of the site satisfies the creator, you can start setting it up.
Basic site settings on WordPress
Since we are considering creating a WordPress site from scratch, let’s talk about the basic configuration of its parameters. It is worth noting that it is ready for operation immediately after installing the engine, however, for full operation, the resource must be brought to a certain form. This is done on the administrative panel in the “Settings” section. It makes sense to study each of its subsections.

In this subsection, you need to register the name of the site, fill in the description, enter its address twice, add an e-mail to which various notifications will be sent (for example, about the availability of updates and events on the site). In addition, you need to select the time zone, time and date, language. It also makes sense to set a ban on user registration, since this is not relevant yet.

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This section can be left unchanged. It is possible to configure the publication of posts via e-mail – to do this, you need to add the mailbox data, letters from which will appear in the site feed automatically. However, to begin with, it is better to publish entries through the admin panel.

It is worth adding one or more addresses of the update service that interact with search engines, informing them about the appearance of new publications on the site.

Here you need to choose what the site user will see on the main page – fresh blog posts or a static page. Next, you need to configure parameters such as the number of posts that will be displayed on the page, the number of items in the RSS feed and how they will look (the entire text or only the announcement). You can set a ban on indexing the site by search engines.

Basic site settings on WordPress
Basic site settings on WordPress
In this subsection, you can leave the standard settings. There is a function for adding keywords, after seeing which, the system will send a comment for moderation or mark it as spam. All the parameters that the administrator sets are relevant only for standard WordPress comments. When using third-party applications for commenting, you need to make a personal setting.

Media files
The parameters of this section do not need to be changed. Previously, in previous versions of WordPress, the parameters of the photos that accompanied the articles were prescribed here, but now there is no need for this.

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Permanent links
Choose how the addresses of pages and posts will look like. For example, you can set the value “Record name”. If there is a desire to indicate in the link to the material the category in which it is placed, you should mark the item “Arbitrary” and insert the construction /%category%/%postname%/.

Creating permanent pages and site navigation on WordPress
We will continue to study how the site is created on WordPress. For a beginner, the process of designing resource pages is of great importance.

In the WordPress toolbar, select “Pages” → “Add new”, then make edits on the items.
A place for the page title. The main section is the main content of the page. The interface is very similar to MS Word: there are basic text formatting functions (bold, italics, text alignment to the left, right, center, creating lists, etc.).
Switching between text and visual editors. The first one should be used only if you have knowledge in the field of HTML code creation.
The publications section. This is the main publishing button.
Discussion. Here you can allow or prohibit commenting on posts. The “backlinks and notifications” parameter is optional.
The main image. Almost all WordPress templates have an image that is displayed in a prominent place next to your page.
When you have finished setting up the page, you need to click “Publish”.

Now let’s look at the pages that need to be done without fail.

About us. Here the company / person has the opportunity to tell about themselves and their activities, the history of development, goals, objectives, priorities, values.
Contacts. The page contains information on how to contact representatives of the company, where it is located. There may also be a feedback form (it can be obtained using the WPForms plugin).
Privacy policy. Nowadays, the preservation of personal data of users is of great importance for the audience.
Portfolio. The section where the results of the company’s or entrepreneur’s work are presented.
Shop. It is necessary for those who plan to sell their services or products through the website. In this case, you will need a WooCommerce plugin — the best option for ecommerce on WordPress.

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