Start the promotion by identifying the problems and tasks that need to be solved.
If you want to create an online store on WordPress, find plugins for e-commerce. If you think that the standard navigation system is not convenient enough for users, find plugins with which you can add bread crumbs to the site pages, as well as links to similar materials. Also, with the help of plugins, you can add a form of quick communication with the site owner, display a list of the most active commentators in the sidebar, show visitors a subscription form and solve other tasks.
Start improving usability by romanizing the site URL. Pay attention to the link that the CMS generates by default. It has Cyrillic characters.
For example, we have created a test record
Copy the URL and paste it in the comments on the website or in a text editor.
The link has turned into a set of characters
The semantic URL is needed just so that there is no such result
Links remain one of the ranking factors of sites, so it is necessary to engage in natural link building. Users have a sharply reduced desire to refer to you when, instead of a link that is convenient and understandable to a person, they have to publish some kind of crayfish.
This problem can be solved using Cyrlitera – transliteration of links and file names or a similar plugin. To do this, it is enough to install and activate the selected module.
Now all the URLs of your site look human
Made a semantic URL
Add social network sharing buttons to the pages. This problem can be solved in different ways. For example, install and activate the Head, Footer and Post Injections plugin. This is a useful add-on: you can use it to add arbitrary code to all or individual pages of the site.
Select a sharing service, for example, Pluso. Set up the “Share” block and copy the code proposed by the system. In the admin panel of the site, go to the “Settings – Header and Footer” menu. Open the Posts tab. Insert the code after or before publishing.
The code can be inserted both after and before the content
Insert the code of the sharing buttons here
Save the changes, check how the buttons are displayed.
Step # 6: Install the codes of analytics services and connect the site to the cabinets for webmasters
When installing the All in One SEO Pack plugin, you have already connected the resource to the Google Webmaster cabinet. The previously installed Head, Footer and Post Injections plugin will help connect the site to Webmaster, Metrica and Google Analytics.
Register the site in the specified services. Registration instructions can be found in the guides “Texterra” for “Yandex.Webmaster”, “Metrica” and Google Analytics.
After registering in the services, copy the tracking codes or verification tags and paste them on the site. To do this, go to the Head and footer tab on the plugin settings page.
Enabling tracking and verification codes
Here you need to insert the code of Google Tag Manager (or other web analytics)
You can connect any external service using the Google Tag Manager. The Tag Manager code must be installed in the head and body sections of each page of the site using Head, Footer and Post Injections. You can read about working with the tag manager in our guide.
Step # 7: Creating pages and posts on a WordPress-managed website
Starting from the fifth version, WordPress uses the Gutenberg plugin by default. This is a block editor that is very similar to the visual editors of the page designers.
With Gutenberg, you can create pages of any structure, insert widgets and multimedia into records, swap content blocks, and much more.
The new editor is intuitive, so it’s easy to work with it. You can read more about this in the subsection on creating a static page, and about the classic one in the section on creating publications.
How to create a static page
Follow the algorithm described below.
Select the “Pages – Add New” menu.
Select the add page menu
To create a new page, click Add New
Add a page title. Then follow the editor’s prompts. Write a text or click on the “Plus” icon to add a block of content.
For example, to insert a photo, select the appropriate block.
Adding a new image
To add a picture click on this icon
Select the source of the photo and the position of the image on the page.
Upload a photo or insert a picture from the gallery
Click Upload, Media Library or Insert from URL
Dozens of block options are available in Gutenberg. For example, buttons, arbitrary code, embedding publications from social networks, and so on. They can be used to design your blog.
After editing, publish the page.
We publish the page
Click the Publish button to publish the entry
Check the correctness of the content display. Edit the page if necessary.
How to create a publication
The creation of a publication is considered on the example of a classic editor. From the fifth version of WordPress, it will have to be installed as a separate plugin. Of course, as for pages, you can use the new “Gutenberg”, but it is not so flexible.
To add an entry, select the “Entries – Add new” menu.
Most templates support multiple recording formats. Choose the appropriate one.
Choose the appropriate post format
By default, the basic template is used
Select the appropriate category for publication. To create a category, use the appropriate menu.
Select and create categories
You can assign one or more rubles for any record
The classic editor supports two editing formats: visual or WYSIWIG (from the English What You See Is What You Get, “what you see is what you get”) and “Text” with the ability to use HTML. Choose the appropriate one. Add a title and content.
Specify the title and description, select the image of the record. Publish the page.